If you’re raising capital for real estate syndications, you’ll need a website. Full stop. Why? Because investors will be doing their due diligence on you before they place any capital with you, and exploring your online presence will be a huge part of that.
And, you won’t just need any website. You need a professional well-designed website that’s both user and mobile friendly. This communicates to your investors that you care about them, are there to help them, and will meet them where they are.
Whether you already have a website and are looking to improve it or are just getting started in building your website, this guide will help you discover the top website builder for real estate options available, delivering the crucial insights you need to find the right tool for your goals.
We’ll directly compare the essential features and benefits so you can confidently select a platform that not only reflects your brand but also enhances your online presence and client engagement.
Key Takeaways
A real estate syndication business website is pivotal for enhancing credibility, trust, and investor education, aiding in capital raising efforts through effective storytelling, SEO, and lead nurturing.
Choosing the right website builder is crucial and should include features like mobile responsiveness, lead capture, SEO tools, and user-friendliness to cater to the unique needs of real estate professionals.
The top 10 real estate website builders offer various options suited for different needs and preferences, providing a range of design, customization, lead generation tools, and integrated solutions for both agents and syndicators.
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Why Real Estate Syndication Businesses Need A Website
In the fiercely competitive real estate industry, a professionally designed website plays a crucial role in enhancing your company’s credibility and professionalism. It serves as the gateway to your business, allowing you to successfully raise capital with potential investors. But how exactly does a real estate website contribute to this process?
Rather than merely serving as a digital portfolio, your website acts as an engaging platform, drawing potential investors, showing them how syndications work, and fostering trust. It offers a space to educate investors, detail your track record, and showcase opportunities to invest in your deals.
A well-structured real estate website can weave an appealing narrative about your brand, subtly highlighting its core values and unique selling propositions among your competitors.
Beyond just providing information, a professional real estate website can improve visibility and lead generation through search engine optimization. Effective implementation of SEO strategies can boost your website’s visibility in web searches, drawing in more investors and enhancing your capital raising prospects. Consider it as your round-the-clock marketing agent, tirelessly promoting your real estate business to a global audience.
Moreover, websites also support lead nurturing with valuable content and email integration. Providing content that aligns with your target audience’s interests can significantly boost conversion rates, turning prospective investors into committed ones. This could be the difference between a casual visitor and a loyal investor who invests in multiple deals with you.
To sum up, a skillfully designed real estate website goes beyond being a mere necessity. It acts as your digital introduction, forms the initial impression of your brand, and is an instrumental tool for raising capital. So how do you build such a website? The answer lies in choosing the right real estate website builder.
Essential Features For A Real Estate Website Builder
When it comes to building a real estate website, not all website builders are created equal. There are a few indispensable features required in a real estate website builder to meet the industry’s specific needs effectively.
One of these is mobile responsiveness. Adapting your real estate website to various screen sizes is crucial, especially with 55% of users accessing websites on mobile devices. This will help ensure a better user experience and increase engagement. Planning for mobile first is not just a trend, it’s a necessity considering that most investors use mobile devices to search for syndication opportunities. Mobile responsive designs not only improve user experience, but they also simplify maintenance, saving real estate professionals valuable time.
Another key feature is lead capture. Your website should not only attract visitors but also convert them into leads. This can be achieved through various tools such as separate forms for investors ready to invest now, general inquiries, lead magnets, and automatic storage of leads in your CRM (customer relationship manager).
Website builders like Wix, Squarespace, and WordPress offer creative lead capture methods such as sitewide pop-ups, footer contact forms, and buttons on listings, to generate more leads effectively.
SEO tools are another indispensable feature. They help real estate websites rank better on search engines, which is crucial for visibility. Website builders like Wix and Squarespace have embedded SEO tools, and WordPress offers many SEO plugins. Including schema markup further helps search engines understand the content on real estate websites, improving their search engine ranking.
Lastly, ease of use is a significant factor to consider. Intuitive features and an uncomplicated interface help real estate syndicators manage their online presence without requiring extensive technical expertise. After all, as a real estate syndicator, you would probably rather focus on:
Closing deals
Building relationships with investors
Networking with other syndicators
Conducting market research
…rather than troubleshooting website issues.
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Top 10 Real Estate Website Builders: In-Depth Analysis
Choosing the right website builder for your real estate business is a key decision that can impact your online presence and, ultimately, your success in raising capital. To assist you in making a well-informed decision, we’ve rounded up a detailed analysis of the top 10 real estate website builders in 2024, helping you build the best real estate website for your needs.
Wix For Real Estate Syndicators
One of the most user-friendly options on the market, Wix, is known for its:
Drag-and-drop feature
Large selection of templates suitable for real estate professionals without coding skills
Customizable search filters
Google Maps integration
Capability to incorporate virtual tours using videos or 360-degree images
Wix is great for small real estate syndication businesses, offering pricing plans ranging from $16 to $159 per month when paid yearly, making it an affordable option for startups and small businesses.
It provides a range of real estate website templates designed to cater to agents, brokers, and property developers, emphasizing a professional online presence. While these may not be a perfect fit for you as a syndicator, they can be a good start for you to build your website on.
The platform includes features like image galleries for property promotion, dedicated pages for open deals, and a Content Manager for effortless sharing and updating of blog posts to educate your investors.
Wix’s real estate templates are designed to be modern and engaging, with options for parallax scrolling and media galleries for property listings.
Furthermore, Wix Forms integrated into the real estate templates make it straightforward for potential investors to submit their information, giving you the opportunity to follow up with them, get to know them, and share opportunities to invest with you.
Squarespace For Real Estate Syndicators
If visual appeal is your top priority, then Squarespace is a perfect choice. Known for its professionally designed templates, Squarespace offers five templates specifically identified as best suited for real estate websites. The platform is highly rated for its professional aesthetics, adding to the visual appeal of real estate sites.
Squarespace enables real estate professionals to:
Direct website visitors to key areas such as open investment opportunities, team pages, and investor education blogs
Showcase features and amenities of properties you’re investing in
Provide options for investors to schedule a call with you
Every Squarespace template is fully customizable, allowing for tailored real estate website designs that align with specific content and goals. With Squarespace, you can create a visually stunning and functional real estate website that can effectively attract and engage potential investors.
WordPress For Real Estate Syndicators
If you possess technical skills or have access to a developer, WordPress offers an extensive range of customization options through third-party themes uploaded by developers. For greater design control, tools like Elementor provide a drag-and-drop editor and real estate-specific widgets, as well as the ability to integrate custom code.
However, customizing WordPress themes may involve a learning curve and require at least basic coding knowledge. Despite this, WordPress’s flexible and customizable options have earned it the best value for money score, but these features may need a skilled developer to fully exploit them.
WordPress is particularly well-suited for real estate sites that list many investment opportunities, maintain a real estate blog, or require advanced search functionalities. WordPress offers a multitude of themes such as Astra, Divi, Houzez, and Real Estate 7, each with unique features and benefits.
Whether you are a beginner or an experienced developer, WordPress provides the tools and flexibility to create a professional real estate website tailored to your specific needs.
Shopify For Real Estate Syndicators
For businesses that want to blend real estate with e-commerce, Shopify stands out. Known for its robust e-commerce capabilities, Shopify allows real estate syndicators to sell guides, merchandise, and services online, as well as feature enhancements like onsite testimonials and audio uploads.
Shopify supports prominent payment gateways like PayPal and Stripe and offers an easy-to-use inventory management system, which is essential for tracking products and setting up low stock alerts. Real estate professionals can utilize the Basic Shopify plan, which is priced at $29 per month when paid annually, tailoring to the budgetary considerations of agents.
With Shopify, you can create a comprehensive online store that not only showcases your properties but also sells related products or services, enhancing your revenue streams.
GoDaddy For Real Estate Syndicators
GoDaddy is a popular choice for simple websites, offering industry-specific templates and user-friendly interfaces. The platform facilitates virtual appointments by allowing integration with Zoom, adding convenience for real estate agents and clients.
GoDaddy is known for its quick publishing and digital marketing features, catering to real estate professionals seeking a versatile online presence. Its real estate specific templates come equipped with features like IDX property search and Zillow reviews – which syndicators can customize and build upon.
Whether you’re an individual syndicator or a small team, GoDaddy offers a blend of simplicity and functionality to create an effective online presence.
Placester For Real Estate Syndicators
Placester is another impressive real estate website builder with both flexibility and custom templates. For real estate teams, Placester provides tools to assign roles and responsibilities, helping to streamline team management.
The platform’s customization process is user-friendly, with options for Do It For Me (DIFM) that can create a draft site within 48 hours based on aesthetic preferences. However, using Placester may have some drawbacks, such as ease of use challenges, less responsive customer support, and occasional platform glitches.
Despite these potential drawbacks, Placester’s dedicated features and tools make it a reliable choice for real estate professionals, offering elegant, customizable, and mobile-friendly templates, robust lead capture tools, and an intuitive CRM.
Webflow For Real Estate Syndicators
Webflow is an ideal choice for those who desire extensive design control and customization options. It allows customization to exact specifications, helping you create a real estate website that matches your envisioned design.
Webflow puts you in the driver’s seat, offering extensive design control and customization options for your real estate website.
However, this platform may be more suitable for those with developer backgrounds, as it requires some technical skills to fully exploit its capabilities.
Weebly For Real Estate Syndicators
If you’re an individual syndicator on a budget, Weebly might be your perfect match. Known for its easy-to-use interface, Weebly offers an affordable solution for creating professional real estate websites.
Even in its free version, Weebly offers lead capture capabilities and an SSL certificate, making it an excellent choice for new agents or smaller teams looking to establish a strong online presence without breaking the bank. With Weebly, you can quickly create a professional-looking website and start attracting potential investors.
Sierra Interactive For Real Estate Syndicators
Sierra Interactive stands out for its focus on high-performing real estate websites, SEO optimization, and lead generation strategies. It offers visually appealing templates that enhance the online presence of real estate businesses.
The platform allows the addition of specific search filters to content pages and blog posts, enhancing the user’s search experience. Sierra Interactive excels in lead generation strategies and integrates smoothly with CRM systems, aiding in effective lead management.
However, using Sierra Interactive comes with its share of challenges. Although it offers a user-friendly interface with limited templates and basic customization, its customer service can be spotty, and the platform may have occasional glitches.
Despite these potential downsides, Sierra Interactive’s base pricing begins at $500 per month, including CRM functionalities. While it may be a more expensive option compared to some competitors, its robust features and comprehensive offerings make it a worthy investment for real estate businesses that prioritize performance and lead generation.
Ylopo for Real Estate Syndicators
Last but not least, Ylopo is an excellent choice for teams and syndication firms. It offers advanced marketing tools and CRM integration, making it a comprehensive solution for larger real estate businesses. Ylopo stands out with its:
Branded search websites
AI-enhanced lead capture
Personalized communication with leads
Integrated lead management system
These features provide a transparent and control-based experience for users.
Additionally, Ylopo’s Recall Marketing Strategy includes the following features:
Re-engages site visitors by displaying ads on other websites after they leave
Keeps your real estate brand top of mind
Can be a game-changer in converting potential investors into committed ones
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How To Choose The Right Real Estate Website Builder For Your Business
Having acquainted yourself with the top real estate website builders, the next question is – how do you select the most suitable one for your business? The answer lies in understanding your business goals and specific needs. A real estate agent may require different features from a website builder compared to a real estate syndication business, and understanding these differences can make all the difference.
Another significant factor to consider is user-friendliness. Website builders with intuitive drag-and-drop interfaces are often preferred by non-coders for ease of use. This allows real estate professionals to focus on their core business operations instead of grappling with complex website building.
Pricing is another crucial factor to consider. It’s crucial for real estate professionals to evaluate pricing options and select website builders that suit their budgetary limitations, be it for startups or well-established businesses.
Scalability is also an important factor. As your real estate business grows, your website should be able to accommodate this growth and the potential need for new features and integrations.
Finally, it’s crucial to select a website builder that offers consistent, round-the-clock customer support. Positive reviews on platforms like G2 and Trustpilot can be indicative of good service quality.
Before making a decision, consider reading user reviews and expert analyses to gain valuable insights into a website builder’s reputation, customer service, and user experience. This will help you make a well-informed decision that aligns with your specific needs and business goals.
What To Include On Your Real Estate Syndication Website
Once you’ve selected the optimal real estate website builder, the subsequent step involves deciding what elements to incorporate on your real estate syndication website. Here are some essential elements to consider.
Header
Your website’s header is the first thing that your website visitors will see, so make sure that it grabs their attention and explains what you offer. This is where you introduce your brand and set the tone for the rest of the website.
Value Proposition
Next is the value proposition. In this section, explain to your investors what they get by working with you. Use this formula here: We help [your target audience] to [what you’ll help them achieve] so that [the change they’ll see in their lives].
The Plan
After explaining what you offer, it’s time to give your visitors the plan. Break down your process into a three- or four-point plan. This gives potential investors a clear idea of what to expect when they decide to invest with you.
Social Proof
Once you’ve outlined the plan, it’s time to show them some social proof. Include testimonials from your existing investors, stories about successful deals you’ve done, or logos for press outlets you’ve been featured in. This authority section adds credibility to your claims and builds trust with potential investors.
Explanation
The explanation section provides a more detailed explanation of what you do and how you can help your website visitor accomplish their goals. This can include information about your team, your approach to real estate investing, or the types of properties you focus on.
The Cost Of Not Working With You
The cost of not working with you section talks about the impact on investors’ lives if they continue to let their money sit idle in a savings account or bounce up and down in the stock market. Paint the picture of what their lives could be with the passive income and wealth from investing with you.
Call To Action
Next is the call to action (CTA). Provide a distinct call to action for investors interested in proceeding further. Make sure that whatever button you want them to press is big and easy to see, and also include the CTA in your header navigation bar as well.
Junk Drawer
The junk drawer section includes links to the various pages on your site down at the bottom of your homepage, in the footer. This keeps the header navigation at the top of your site nice and clean.
Create A Wireframe, Then Build Your Website!
Once you’ve finalized all the sections of your homepage, the next step involves creating a wireframe. A wireframe is the skeleton of your website. It shows all the key elements in plain black and white, without any images or colors. That way, you can focus on what’s most important.
After preparing your wireframe, you can commence building the website using your chosen builder. Remember, a well-structured and effectively designed website can turn potential investors into committed ones, elevating your real estate business to new heights.
Summary
In the digital age, a well-designed real estate website is a crucial asset for any real estate professional. It serves as a powerful tool for establishing credibility, attracting investors, and successfully raising capital. Whether you’re an agent or a syndicator, a website builder can simplify the process of creating a professional website, provided you choose the right one that aligns with your business needs and goals.
In the end, the best real estate website builder is the one that suits your specific needs and objectives. Consider the features, pricing, and scalability of different website builders, and choose one that aligns with your business goals and financial constraints.
Remember, a well-crafted real estate website is more than just a necessity. It’s your digital handshake, your brand’s first impression, and a critical tool in your capital raising arsenal. So take the time to choose wisely and create a website that truly represents your brand and resonates with your target audience.
Are You Raising Capital?
Get access to our proven system – including our exact email templates, scripts, and more – so you can raise capital for your own deals.
learn more
Next Steps
If you’re raising capital for real estate and are trying to connect with more potential investors, we’re here to help! Start by educating yourself through reading articles like this one, building a website, creating a simple lead magnet and automated funnel, and spreading the word on your business plan, to convince investors that you might be the right fit for them.
If you haven’t already, be sure to craft a compelling story through your website and marketing communications so that potential investors can understand your track record, the positive impact you’re making, and why you’ve decided to pursue this business idea – all so that investors can build trust with you, see that you can help them make a reasonable return on their investment, and consider investing their personal funds with you.
If you’d like support with any of this, including marketing, branding, investor call scripts, how to effectively raise capital, how to get calls with multiple investors every week on your calendar, how to automate your marketing funnel, and more – we’re here to help!
Through our Real Estate Accelerator program, we’ll give you all the resources, tools, and vendors we’ve used to help our coaching members successfully launch their own funds, so you don’t have to reinvent the wheel.
